Email, Marketing Operations and Project Management

About Me

I have 14+ years of experience leading email and lifecycle marketing, marketing operations, and project management across B2B SaaS, tech, and consumer goods. Now I'm taking on select projects where I can make a real difference fast. Multilingual (Spanish, Portuguese, and Italian).

Portrait of Eliana Arredondo on a rooftop with the San Francisco skyline behind her
Services

Where I add the most value

Email and lifecycle programs

Building or fixing email nurture flows, segmentation, A/B testing, and automation. I build systems that help you target the right person at the right moment, without someone manually hitting send.

Marketing operations

CRM hygiene, reporting, campaign dashboards, intake processes, attribution, system connections. Almost everyone has a customer database that could stand some cleanup. I can help whether you're building a CRM for the first time or want to improve how you're adding people to your database and reporting on it.

Project management

Campaign structure, cross-functional launches, rebrands or website relaunches. When no one person is managing your campaigns or launches, every project drags on. I help you align your teams to finish your projects on budget and on schedule.

Tell me about your project

If you can, pinpoint a specific problem you're experiencing. Examples: an email flow that's underperforming, a customer database that's full of old or inactive contacts, or a website launch that needs someone driving it. Just use the form to send me a note and I'll let you know how I can help.